Why Industry 4.0 Needs Communication 4.0

This Manufacturing Growth Alliance (MGA) course will take a look at the role of communication within Industry 4.0. Most manufacturers are focused on digitization/technologies, operations, and sustainability. However, there is a direct link between great communications and business outcomes. This conversation will describe the issues facing businesses today: more communication channels, virtual audiences, need for speed, people do not read. With this, there are 4.0 communication needs and opportunities with internal and external audiences. These include:

• Recruitment and retention videos
• Training- internal processes and portals for customers
• Virtual events- product launches, demos, co-branded webinars
• Thought leadership

This webinar would also highlight the role of leaders in communication and the role of the communications team. Click here to watch a quick preview of this webinar.

Presenter Bio

Cynthia Kay founded Cynthia Kay and Company media production which produces high-quality communications for organizations from the Fortune Global 100 to small business. A graduate of Michigan State University, Kay holds a Masters in Communications from Western Michigan University.

She is the Past Board Chair of the Small Business Association of Michigan (SBAM) and the National Small Business Association (NSBA). She serves on the Board of Michigan Celebrates Small Business (MCSB).  Cynthia and the company have been honored with many awards including several Tellys and Woman Owned Small Business Supplier of the Year from Siemens in 2018. She has been named One of West Michigan’s 50 Most Influential Women 5 times. She is also the recipient of over 30 broadcast awards from UPI, AP and other news organizations.

CK & CO Cynthia has authored several books and been featured on several CiscoChat events. She has written for the Washington Post, has been featured in Time Magazine, Entrepreneur Magazine’s Ask the Expert and on NPR. Cynthia also testified on behalf of NSBA before the House Committee on Small Business.

The Manufacturing Growth Alliance (MGA) was founded to champion, serve, and advocate for Michigan’s small manufacturers.  More importantly, it provides services that drive solutions that will make manufacturing in Michigan the most competitive and prosperous in the nation.  For more information or to become a member, visit MGAlliance.org.